The ACP Group of States need to adjust the approach to agricultural production, marketing and distribution to be able to compete in national, regional and international markets. Traditional commodities such as coffee are no longer assured of guaranteed prices and ready access to international markets. How then should the ACP region respond? Commodities, traditionally considered as food security crops are now being looked at in a different light. Can scientists assist the countries in making informed decisions to improve efficiency, cost effectiveness, quality and competitiveness?