Reframing the evidence debates: a view from the media for development sector
The lack of clear standards for reporting evidence from media for development programmes, the limited efforts to date to collate and systematically review the evidence that does exist, and the lack of relevant fora in which findings of evaluations can critically be discussed, are significant barriers to evidence generation. The paper is part of the BBC Media Action’s Bridging Theory and Practice series and calls for an 'evidence agenda', which creates shared standards to systematically map the existing evidence, establishes fora to discuss and share existing evidence, and uses a strategic, longer-term collaborative investment in evaluation to highlight where evidence gaps need to be filled. Without such an agenda evidence producers, assessors and funders risk talking at cross purposes.
(MandE News, 09/08/2014)
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